Creating opportunities for quick communications to quickly promote the brand value
Coca Cola signed agreements with “SHE” and “Pan Weibo” to be its advertising representatives, creating topics during the advertisement shooting, to make the best of the advertising resource of the client and obtain the effect of accelerating the promotion of the brand.
Attracting consumer purchase with one theme to increase sales volume
The campaign of “Spreading the Pepsi’s Wishes” carried out during the Spring Festival of 2006, made Pepsi quickly become the trend of giving wishes via SMS at new year, which has directly promoted the sales of the product while improving the image of the product.
